Hey! So Glad You're Here.

I’m Anuj, part data nerd, part marketing strategist, and full-time believer that great ideas deserve great execution. Currently pursuing my Master’s in Management of Technology at NYU, I sit at the intersection of tech, business, and “wait, how can we make this smarter?”

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From running high-impact growth campaigns at Leap Finance to leading cross-border lead gen at Bhanzu, I’ve dabbled in everything from SQL-powered insights to launching products that don’t just sit there, they convert. I even built an e-commerce platform from scratch (Korapanna, my pandemic passion project), shipping books across South Asia while juggling procurement, logistics, and the occasional customer service SOS at 2 AM.

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Whether I’m launching an email campaign, building dashboards in Tableau, or rethinking a user journey with the product team, I bring discipline, creativity, and a touch of entrepreneurial chaos, the good kind, the productive kind.

And when I’m off the clock? I’m usually doing one of three things:
✍️ Writing - because I love a good story
🍳 Cooking - because spices > spreadsheets (barely)
🏏 Watching cricket - because every match is just business strategy in disguise, with better uniforms